Love Beets doubles shelf life and launches resealable packaging

Love Beets has relaunched their line of marinated baby beets and other beet items with double the shelf life and new resealable packaging. Effective March 12, most Love Beets products now feature a shelf life that has doubled to 36 days from the previous 18-day shelf life.

“Our new 36-day shelf life makes our products more appealing to retailers because it allows for wider distribution, the ability to carry more items at one time, and will greatly reduce shrink,” said George Shropshire, general manager of Love Beets.

The company said this will allow full coast-to-coast distribution on these lines without jeopardizing the quality or integrity of their beets.

“Through product innovations and using equipment and facilities in a new way, we have managed to ensure that our marinated baby beets stay fresh for twice as long without the need to add any preservatives or additives,” said Daniel Cross, managing director of Love Beets production.

Products now featuring “peel and reseal” packaging include Love Beets’ line of marinated baby beets (organic mild vinegar, mild vinegar, white wine and balsamic, honey and ginger, and sweet chili), as well as other items, such as their sweet + smoky shredded beets and new beet salsa and diced honey + vinegar golden beets.  All items (excluding beet salsa) also feature the new 36-day shelf life.

Love Beets’ new resealable packaging and longer shelf life items can now be found at major retailers and specialty shops across North America.