January 23, 2017

Libby’s canned vegetables transition to valPure lining

Seneca Foods had partnered with Valspar to add valPure logo to many of its canned vegetable labels.

ValPure is Valspar’s brand of non-BPA can lining technologies, based on polymeric components that are not derived from Bisphenol A., according to Valspar. The valPure lining has been evaluated using Safety by Design, a process modeled on pharmaceutical development, ensuring a safe and sustainable solution. Switching to BPA non-intent linings, Seneca has updated its labels to provide greater transparency of the materials used in place of BPA, according to the company.

“Our consumers want labels that inform them of the composition and safety of this alternative can lining,” said Bruce Wolcott, vice president of marketing for Seneca Foods.

With this development, Seneca has now transitioned many of its canned vegetables under the popular Libby’s brand to valPure linings. More information is available at www.senecafoods.com/valpure.


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