Lamb Weston expands South American footprint with partnership

Lamb Weston has announced the arrival of Lamb Weston-branded french fries in the South American market bloc of Mercosur.

This was made possible through a joint venture with Sociedad Comercial del Plata in Argentina, called Lamb Weston Alimentos Modernos S.A.(AMSA).

The partnership in Mercosur allows Lamb Weston to offer local products and export specialties from other parts of the world to the nearly 900,000-metric tonne Latin American market. Alimentos Modernos has been producing high quality french fries for over 30 years in Argentina and has a deep understanding of the potato category and customer needs in Mercosur.

The company operates a manufacturing facility in Buenos Aires, Argentina, with an annual capacity of approximately 70,000 metric tonnes of finished goods. Lamb Weston has a vast international presence serving several global quick-service restaurants and is one of the largest frozen french fry producers in the world. Independently and through joint ventures, Lamb Weston operates 27 manufacturing facilities worldwide.

Locally, four Lamb Weston branded traditional straight cut products began rollout from the AMSA facility on Feb. 8, 2021. Specialty cuts like wedges and CrissCut will be imported from Europe to fit customers’ needs and appetites. Lamb Weston will focus in the foodservice space, Morixe brand in retail, while Rapipap brand will be sold in both channels.