Key Technology elevates Wentz to head marketing efforts
Key Technology, a member of the Duravant family of operating companies, had announced the promotion of Shayla Wentz to marketing communications manager. Wentz is responsible for managing advertising, public relations, tradeshow exhibits and other marketing initiatives that build awareness for the company’s high performance digital sorting, conveying and process automation systems worldwide.
“We’re very excited to have Shayla take the lead to plan and manage our MarCom activities. She’s been working closely with Anita Funk in our marketing department for nine years and has been involved in virtually every aspect of our communications program over that time,” said Daniel J. Leighty, senior director, Global Sales Operations at Key. “Shayla’s experience with our technologies and the industries we serve, along with her marketing skillset, make her the perfect person to assume this leadership position as Anita retires. Shayla has seamlessly stepped into her new role.”
Wentz joined Key in 2010 as a marketing specialist and, prior to her recent promotion, held the position of senior marketing automation specialist. She’s been an integral part of several large marketing initiatives such as the integration of Visys after their merger with Key in 2013, followed by corporate rebranding and then the launch of Key’s VERYX digital sorters in 2015.
Wentz holds a bachelor’s degree in communication with a major in advertising from Washington State University.
“Key is a world-class company that has successfully grown by developing innovative processing solutions that help our customers improve their product quality and operational efficiencies,” said Wentz. “I am thrilled to be taking on this broader role at Key and look forward to working with our partners and sales team to promote our products.”
Key Technology is a global leader in the design and manufacture of automation systems including digital sorters, conveyors and other processing equipment. Applying processing knowledge and application expertise, Key helps customers in the food processing and other industries improve quality, increase yield and reduce cost. Key manufactures its products at its headquarters in Walla Walla, Washington; Beusichem, the Netherlands; Hasselt, Belgium; and Redmond, Oregon. Key’s domestic facilities are certified to the ISO 9001:2015 standard. Key offers customer demonstration and testing services at five locations including Walla Walla, Beusichem, and Hasselt as well as Sacramento, California and Melbourne, Australia, and maintains a sales and service office in Santiago de Queretaro, Mexico.
Key is a Duravant Company.