JBT relaunches website
JBT Corporation relaunched its online presence, with the introduction of a redesigned flagship website.
The site is now easily searchable for products and solutions, JBT said, while those better known under subsidiary brand names – such as Avure Technologies or A&B Process Systems – are now simple to locate. Additionally, solutions have now been divided into market segments in order to make searches by specialist processors, whether that be of baby food or ready meals, that much easier.
For those customers seeking to upgrade, service or replace old machinery or parts, there is also a dedicated customer care section that will make ordering and reordering more straightforward. There is also a dropdown menu that includes research white papers and product videos.
Carlos Saavedra, JBT’s global marketing manager for liquid foods, explained that the new JBT site had been completely revised and redesigned to make it more user-friendly, robust and easier to navigate.
“The aim is to help customers understand that JBT is much more than just an equipment supplier by grouping together products to provide complete solutions for end users,” he said.
To complete the redesigned platform, a new section has been added for news and JBT events, which includes updates for investors, product and event news, plus customer case studies on the JBT Liquid Foods Blog.
