Idahoan to give hundreds of thousands of pouches of mashed potatoes to Memphis
Memphis consumed more Idahoan mashed potatoes than any other community in America in the past year, enjoying more than 8.5 million servings, according to IRI sales data.
To salute Memphians, Idahoan Foods is delivering a pouch of Idahoan Buttery Homestyle Mashed Potatoes to more than 300,000 Memphis households during National Potato Lovers Month (February) and will make a donation to Mid-South Food Bank later in the month.
Arriving by early February, more than 1.2 million servings of Idahoan Buttery Homestyle Mashed Potatoes are going out to Memphis households.
“By choosing Idahoan more often than any other city in America, Memphians have helped Idahoan claim the honor of being America’s Favorite Mashed Potatoes,” the company said in a press release.
In addition, Idahoan will provide 250,000 servings of mashed potatoes to Mid-South Food Bank, the Memphis-based leading food distributor in the region.
“Memphis residents love their mashed potatoes! The people of Memphis are almost twice as likely to use Idahoan compared to the national average,” said Drew Facer, president and CEO, Idahoan Foods. “They’ve cracked the code on how to get a quick dinner on the table without sacrificing flavor and quality. Stocking them up for National Potato Lovers Month is our way of saying thank you to a community that has helped us become the company we are today.”
Idahoan’s process starts with real Idaho potatoes sourced from local growers. The potatoes are washed, peeled, boiled and mashed just like would be in a home kitchen. After cooking each batch, Idahoan fresh-dries the mashed potatoes so they’re ready to prepare.
The company is encouraging recipients to share how they’re enjoying their free Idahoan Buttery Homestyle Mashed Potatoes on social media using the hashtag #MashedInMemphis. For more information, including additional recipes, please visit Idahoan.com and follow Idahoan Foods on Facebook, Instagram and Twitter.