April 4, 2019

IBM Food Trust blockchain traceability solution gets new member in Producers Market

producers-market-blockchainProducers Market plans to join the blockchain-based food traceability solution IBM Food Trust to help improve global food safety, traceability and transparency for Producers Market members.

Producers Market — a global organization assisting agricultural producers to retain more value for outputs through its digital marketplace application — brings to its members traceability and transparent food transactions. The company is excited to announce its intent to work with IBM Food Trust.

“Producers Market core values center around the transparency and traceability of the agriculture value chain from producer to wholesale buyer to end consumer,” said Keith Agoada, Producers Market, Co-Founder and CEO. “We are enthusiastic to innovate with IBM Food Trust and to potentially offer this technology for our members.”

The blockchain-based IBM Food Trust solution comprises ecosystem members from across the entire food supply chain and around the world. It enables members across the food ecosystem to transparently share data based on blockchain technology. Already, more than five million transactions have been recorded on the solution.

The work will aim to leverage the Producers Market marketplace application in collaboration with IBM Food Trust to offer its members a new level of traceability to open up direct markets globally.

RELATED: More retailers join IBM Food Trust

Producers Market is the centerpiece of Producers Token holding. It is the intersection point between consumers, wholesale buyers and producer members.

Producers Token is building the leading platform for the tokenization and exchange of agricultural and natural resource assets.

REUTERS: Verifying the food chain using blockchain