Holiday produce showcase accepting exhibitors, sponsors

The Fresh Produce and Floral Council (FPFC) is now accepting sponsors and exhibitors for the 2026 Produce and Floral Holiday Showcase.

The event is set for Aug. 26-27 in Costa Mesa, California.

The showcase, focused on the seasonal holiday calendar, will feature networking events and keynote speakers designed to provide insight into industry trends for the holidays.

“Given the current state of the economy, helping consumers find the joy throughout the holiday season will be essential,” Bob Lanter, FPFC president, said in a news release. “Fresh produce and floral items deliver that joy and comfort. The Holiday Showcase allows retail buyers to plan their sets to keep customers engaged and excited about the upcoming holiday season.”

Contact Lanter at bob@fpfc.org for sponsor and exhibitor inquiries, or call (714) 739-0177.