Good Foods products get marketing boost from Danica Patrick
Good Foods, a category leader of plant based dips and good-for-you products, is partnering with former professional racing driver Danica Patrick on a marketing campaign.
As a household name for sports fans, Patrick will promote the brand in a variety of media appearances, including an upcoming commercial spotlighting Good Foods guacamole line, future trade shows and social media support for upcoming brand promotions and giveaways.
“Before we began our partnership, Danica was already a fan of Good Foods dips because of the high-quality ingredients and flavors,” said Mandy Bottomlee, director of content marketing for Good Foods, through a press release. “The partnership happened so naturally that we knew it was the perfect fit to benefit both our brand and hers.”
Patrick has posted several times on Instagram mentioning her favorite Good Foods dips are the Plant Based Style Buffalo and Tzatziki dip as well as the brand new Plant Based Spicy Queso Blanco option.
In September, college football fans watched as Patrick sported Good Foods “Game Day is Guac Day” T-shirt on College GameDay and gave a shoutout to the brand as the “celebrity guest picker.” The Notre Dame-Wisconsin game Sept. 25 was one of the most-watched college football games of the season with over 5.4 million viewers.