Garden Cut launches new branding and label design

Garden Cut, a brand of Indianapolis Fruit Company (IFC), has launched a new branding and label design for its pre-cut and ready-to-use products in retail stores. A new “To Go Snack” line of produce-based products has also been released during the launch. 

“We are responding to the growing business segment of fresh-cut, more convenient product,” said IFC Owner, Mike Mascari. “By updating our brand labeling and packaging, we have made Garden Cut product easier to locate in a store’s produce department and in more convenient portion sizes for consumer use.”

“The new To Go Snack offering is especially popular in convenience stores,” said IFC Director of Sales and Marketing, John Cunningham.  “We are happy to offer a fresh and healthier alternative in these locations, from a brand that the consumer can recognize and trust.”

 “Brighter brand colors make the packaging more attractive while still showing the high quality of the produce product,” said Antonia Mascari, marketing manager at IFC. “We moved away from our previous green branding coloration because it could not be seen against green produce.  The new purple and yellow brand colors make it easier to identify Garden Cut at the store level.”