November 29, 2022

Full Harvest acquires software distribution provider

Full Harvest, a business-to-business produce marketplace specializing in surplus and imperfect produce, has acquired FarmersWeb, a farm sales and inventory management software as a service provider.

The acquisition will allow Full Harvest to more rapidly deliver advanced technology to its suppliers and buyers, according to a news release.

SaaS is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet.

“Climate change considerations have become a pressing priority across the agriculture and food industry, especially in regard to on-farm food loss,” Christine Moseley, Full Harvest founder and CEO, said. “We understand the need to move as quickly as possible to provide effective solutions to reduce food waste, and acquiring FarmersWeb will help us make our vision of 100% full harvests a reality faster. Adding valuable software features from the FarmersWeb platform to our produce marketplace will help our farms sell their excess produce easier, more rapidly, and more efficiently than ever before.”

Digitizing produce buying and selling through its online marketplace, Full Harvest connects growers with produce buyers to unlock new revenue channels and minimize food waste. The addition of FarmersWeb’s advanced software features, such as inventory and order management as well as payments, will enable growers to bring more produce to market faster.

“Providing farmers with the software capabilities needed to better streamline and manage their business has been our core mission for many years,” said David Ross, FarmersWeb cofounder and CEO. “Working with an acquirer who shared that mission was very important to us. Full Harvest is disrupting how surplus and imperfect produce is bought and sold. I am thrilled to know that the hard work we spent creating our software will continue to be part of building a more sustainable supply chain.”

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