Freshway Foods names new vice president of sales

Fresh-cut processor Freshway Foods has a new vice president of sales. Melissa Olsen replaces Dan Purdy this month.

Olsen joined Freshway Foods as regional sales manager in 2006 and was promoted to director of national accounts in 2009, working under Purdy’s leadership.

“We have a talented team, and I look forward to working with them more closely to drive growth and nurture a strong customer centric focus,” Olsen said in a news release.

Olsen is a member of International Fresh Produce Association’s (IFPA) Leadership 2022 class and currently serves on the IFPA Fresh-cut Board.

“Melissa’s leadership has not only landed major national account business for Freshway Foods but she has also continued to nurture and strengthen those relationships through difficult industry times and customer leadership changes,” said Devon Beer, president and COO of Freshway Foods.

After the January transition, Purdy will continue to work on business development for Freshway Foods, according to the release.

“Dan led Freshway’s efforts to gain national and regional chain business in 1995 and has had a steady hand in building the business we have today,” Beer said. “Dan is a produce lifer, and his vast produce knowledge continues to help Freshway Foods navigate the ever changing fresh-cut landscape to position us for future growth and success.”