November 2, 2023

FreshEdge acquires Nebraska-based specialty produce distributor

FreshEdge, a family of fresh food distribution companies backed by private equity investment firm Wind Point Partners, has acquired Nebraska-based specialty produce distributor Greenberg Fruit Co.

Founded in 1936, Greenberg has served foodservice and retail customers throughout Nebraska and western Iowa. Its offerings include fresh-cut products under its processing brand, Professor Fresh.

The acquisition expands FreshEdge’s Midwestern footprint and strengthens the Indiana-headquartered company’s supply chain, according to a news release.

“We are thrilled to be joining FreshEdge and are looking forward to this new era of growth and success for Greenberg,” Brent Bielski, chief operating officer of Greenberg, said in the release. “We strongly believe in the power of synergy and are eager to begin working alongside this remarkable family of companies to create new opportunities for our customers.”

FreshEdge now operates more than 1.12 million square feet of warehouse space across 29 facilities with a fleet of 1,041 trucks.

Greenberg joins a family of brands that includes Piazza Produce & Specialty Foods, Indianapolis Fruit, Get Fresh Produce, City Produce, McCartney Produce, Monteverde’s, Valley Produce, Vine Line, Garden Cut, CIBUS Fresh, Papania’s, Testa Produce, Panama Banana and Sirna & Sons.

“Greenberg will be an amazing addition to our growing family of customer-obsessed companies,” FreshEdge CEO Steve Grinstead said in the release. “We share the same company values centered around quality, service and making our customers the number one priority.”

Wind Point Partners acquired FreshEdge in October 2022.

“Continuing to expand FreshEdge’s geographic reach and strengthening value-add service offerings across the network are core elements of our value creation plan,” Joe Lawler, managing director with Wind Point Partners, said. “The addition of Greenberg’s capabilities is exciting for our combined customers and employees. We look forward to continuing to support FreshEdge’s M&A effort alongside management.”

Be sure to check out our other specialty agriculture brands

Organic Grower