FRESH Communications names new CMO

FRESH Communications — a public relations agency — has announced that Amy Sullivan has joined on as Chief Marketing Officer. Sullivan has more than 20 years of experience in food marketing, business strategy, media and production. In her new role, Sullivan will lead FRESH Communications’ rapid growth in building healthy lifestyle brands through creative public relations, niche nutrition marketing and strategic communications.

“Amy has served on the board of directors at FRESH since our inception,” said FRESH Communications president Stephanie Ferrari. “We are thrilled that she’s bringing her creativity, insight, and incredible talent to a leadership role on our team.”

Sullivan began her career in brand management working with companies such as Chatham Village Foods and Cape Cod Potato Chips. She subsequently assumed a leadership role in media as the Director of Client Development for WCVB-TV. Most recently, Sullivan served as Director of Strategic Partnerships and Studio25 Executive Producer at WFXT-TV.

“I have spent my career connecting companies with consumers. The FRESH approach combines nutrition marketing with savvy public relations techniques, meeting consumers’ demand for more transparency when it comes to their food,” said Sullivan.