Food industry veteran Goulet dies at age 64
A food industry veteran and past chair of the Produce Marketing Association has died. Peter Goulet, 64, died March 24.
Goulet, of Saco, Maine, began his produce industry career at Hannaford Bros. supermarkets, advancing to director of produce merchandising.
In 2006, he founded Pinnacle Sales and Marketing, which he ran for 15 years before retiring in 2020. Goulet was active in the global fresh produce industry, serving on several task forces and boards. In 2000, he was named the North American Produce Marketer of the Year.
As chair of PMA, a predecessor of the International Fresh Produce Association, Goulet led the organization forward in the aftermath of the 2006 E. coli outbreak linked to spinach that changed how PMA and the industry addressed food safety.
“You can safely say that Peter played a large role in taking PMA’s role to a much higher level than it had ever been before,” former PMA CEO Bryan Silbermann said in a news release. “What flowed from his year as chair was not only the hiring of our first food safety expert a year later, but also the support PMA provided in the creation of the Center for Produce Safety.”
Born in Berlin, New Hampshire, in 1959 to Lawrence and Claire Goulet, Goulet was the youngest of five children. He grew up in Gorham, New Hampshire, graduating from the University of New Hampshire in 1981. In 2007, Goulet met his future wife, Catherine Blunt.
Prior to becoming chair of PMA’s board in 2006, Goulet volunteered for PMA, where he previously served as Fresh Summit chair and the Retail Division board chair. He was also a member of the Retail Division board of directors, the Food Safety Task Force, and Returnable Packaging Task Force.
Goulet also provided his time and expertise to retail advisory boards of the Washington Apple Commission and Ready Pac Produce, as well as on the New England Produce Council’s board of directors.
IFPA CEO Cathy Burns worked alongside Goulet at Hannaford Bros.
“Peter was a true produce professional who always had an eye on giving shoppers the absolute best fresh fruits and vegetables and in-store experience,” Burns said in the release. “But, most importantly, he was a friend and someone who wanted to do right by everyone he met. I will miss him dearly, and the IFPA team extends our condolences and sympathies to Cathy and the whole Goulet family.”
Goulet is survived by his wife, three children, six grandchildren, stepdaughters, siblings and their spouses and others.
Services are scheduled for April 2-3 at Cote Funeral Home in Saco. In lieu of flowers, the family requests donations be made in Peter’s name to the Dempsey Center or the Foundation for Fresh Produce, which promotes healthy eating for children and families.
Goulet’s obituary is here.