May 15, 2024

FIRA USA to again showcase ag robotics

FIRA USA is returning for a third year to highlight new technology in the global AgRobotics sector. 

The third edition of the agricultural robotics conference is set for Oct. 22-24 at the Yolo County Fairgrounds in Woodland, California.

This northern California event offers industry stakeholders an opportunity to view new agricultural technology in action. FIRA USA was created to foster dialogues among industry leaders, investors, OEMs (original equipment manufacturers) and startups to help propel the industry forward, according to a news release.



  • Growers will have the opportunity to engage in roundtable discussions by crop type. Led by commodity boards, the discussions will present solutions for vineyards, orchards, vegetables, nuts and more.
  • More than 35 autonomous solutions will provide live demos across three zones, covering tasks from weed control to harvesting. This in-action opportunity is co-organized by Western Growers and UC Davis.

Researchers and students

  • The Tech & Education Day features keynotes, panels, poster sessions and the Farmbot Challenge.

Industry professionals

  • A variety of networking opportunities will be offered through the event’s Business Days.
  • Professionals will have the chance to forge alliances through a variety of exhibitions, conferences and dedicated matchmaking sessions.


  • The California Ag Discovery Tour will run Oct. 17-21. The tour will delve into automation nuances across specialty crops in North America.

Investors and start-ups

  • FIRA USA will offer pitch sessions and after-work events to connect with potential partners and investors.

Previous FIRA USAs were held in Fresno, California, and Salinas, California.FIRA USA will accept pitches and abstracts until June 30. Registration is now open.

 For more information, visit

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