Eat Smart brand commits to clean labeling
Eat Smart, a brand from Apio, has committed to clean ingredients and labeling, with plans for all products to contain a “100% Clean Label” by the end of 2018.
What is clean food? “Apio’s definition is simple. All Eat Smart products will be free from high fructose corn syrup, artificial preservatives, hydrogenated fats, as well as artificial colors, flavors, and sweeteners by the end of next year,” said Molly Hemmeter, CEO of Landec/Apio. “Clean labeling is an important part of this initiative. Our easy-to-understand labels will list recognizable ingredients that consumers can feel good about putting in their bodies and serving to their families.”
Nearly 90 percent of Eat Smart products already contain a clean label, including all cut vegetable products, salad blends and our most popular nutrient-dense vegetable salad kits including our Sweet Kale, Strawberry Harvest, and Sunflower Kale products. Apio’s “100% Clean Label” initiative is focused on reformulating salad dressings and toppings and vegetable tray dips sourced from other suppliers and include with its vegetable products to ensure they meet the company’s new 100 percent clean label initiative specifications.
Select packages of Eat Smart salads and tray products with a clean label will begin featuring a prominent burst on the front of the package that says: “100% Clean Label. No artificial colors, flavors, or preservatives.” More information about Apio’s “100% Clean Label” initiative can be found at www.eatsmart.net.
Eat Smart products are available in more than 100 club and retail chains in the U.S. and Canada.