DMA announces marketing webinar series for produce providers

DMA Solutions has announced the 2021 summer topics and dates for its interactive webinar series, Marketing Matters.

The topics were chosen to prepare marketers for the second half of the year by highlighting current and relevant subject matter.

Upcoming topics include:

• June 24: Reaching Gen Z: Realities and Expectations for Fresh Produce Marketers
• July 29: The Role of Diversity in Fresh Produce Marketing
• Aug. 26: Preparing Your Marketing for the Holiday Season

DMA Solutions’ growing webinar series will cover a variety of topics that are meant to be informative and discussion based. Megan Zweig, Marci Allen and Mackenzie Wortham will be presenting key information and facts as well as insights and best practices for marketing in the fresh food space.

“The topics we present during the webinars are those that we believe are most impactful to food marketers today,” said Megan Zweig, vice president of DMA Solutions. “It’s our intent to provide fresh produce marketers with both strategic concepts and tactical next steps to help them elevate their brands and increase the consumption of fresh and good-for-you foods.”

DMA Solutions launched Marketing Matters to offer fresh produce marketers a forum for learning, sharing and fostering an open dialogue. Over the past year, DMA has hosted over 250 attendees from 165 different companies within the produce industry. For those interested in joining this growing number, registration can be found here.