Crunch Pak strikes licensing deal with New York Yankees

Crunch Pak is swinging for the fences this spring, as the company joins Yankee Global Enterprises as a Yankee licensee.

As part of the new relationship, Crunch Pak products featuring the iconic Yankee logo will be sold in select grocery stores in the Northeast, according to a release from the company. The apple packs will be available in select premium locations in Yankee Stadium.

“Health and wellness is an important initiative for the Yankees organization overall,” said Tony Freytag, senior vice president of sales and marketing. “It is encouraging as both a consumer and a producer, to see how more and more venues are offering a broader selection of healthy snacks for fans.”

Crunch Pak is tentatively planning to offer three products with the Yankees logo to be sold at retail beginning this summer: a 2-ounce bag for snacking; two versions of the company’s Snackers snack tray and a 14-ounce bag. Crunch Pak will also feature the products on its electronic billboard located in New York City’s Time Square.

For more information, visit Crunch Pak’s website.