Craft beer growth slowing, while craft spirits on the rise
Craft beer sales grew by 5% in 2017, while craft spirits growth was 30%. Craft distillers are keeping operations quaint and production goals modest.
Produced by PMMI — the Association for Packaging and Processing Technologies — the research notes that despite nearing its peak, craft beer continues expanding, albeit at a lesser rate. Sales volume still grew by 5% in 2017, accounting for 12.7% of the beer market by volume and 23 percent by revenue.
Craft spirits, on the other hand, continues to experience a meteoric rise growing nearly 30% and exceeding $3.7 billion in total sales. With the benefit of craft brew’s accelerated blueprint to learn from, craft distilling is expanding at a more controlled rate to avoid overextending capabilities and budgets. Seeing the number of craft brewery closures picking up — with a five-year high of 126 shuttering its doors in 2017 — craft distillers are keeping operations quaint and production goals modest.
Though craft beer and craft spirits are at different stages of growth and maturity in their respective markets, they are ultimately quite similar, with several overlapping industry challenges and needs.
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