BW Integrated Systems adds industry veteran to marketing team

Marketing veteran Daniela Israel is BW Integrated System’s new vice president, market strategy. Israel’s 15-year marketing and product management career has been largely spent with leading North American manufacturing and technology companies including ITW and Dell.

“Daniela will be instrumental in positioning our product and solutions across the global markets we serve,” said Pete Carlson, president of BW Integrated Systems. “She will establish critical processes to ensure we fill unmet needs in the market while creating value for our clients.

“As we continue to invest heavily in innovation, her leadership will help us achieve the goals of our clients and business.”

BW Integrated Systems, a BW Packaging System company, designs and manufactures end-of-line packaging equipment and robotic automation solutions. It is one of several Barry-Wehmiller companies that make up BW Packaging Systems, which bring together the collective packaging capabilities of Accraply, BW Flexible Systems, BW Integrated Systems, Pneumatic Scale Angelus and Synerlink.

“I am very fortunate to have the opportunity to be a part of the BW Integrated Systems team,” Israel said. “I look forward to supporting the BW team in reaching its full potential, understanding our markets better and positioning BW to sustainably win the market by delivering true value to our customers.”