October 8, 2019

BrightFarms latest to join IBM Food Trust blockchain traceability platform

BrightFarms is incorporating blockchain technology as a member of the IBM Food Trust network. 

Food Trust, a blockchain-based information-sharing platform, securely connects supply chain data across the ecosystem to enable unprecedented trust and transparency. In addition to providing provenance insights, network members such as BrightFarms, are realizing benefits around optimized supply chain processes, increased freshness, improved food safety, minimized waste and fraud and more.

“BrightFarms is committed to providing our retail partners and consumers with the safest, cleanest and most responsibly grown produce,” said Jackie Hawkins, Senior Manager of Food Safety at BrightFarms. “Local, controlled environment supply chains already maintain a higher degree of structural safety benefits when compared to field grown produce form the West Coast, and Food Trust will be a valuable tool for highlighting those benefits. We’re giving our retail partners the trust and assurance that’s needed in today’s market.” 

“By joining IBM Food Trust, we are establishing an enhanced level of transparency to guarantee greater trust for retail partners,” said Paul Lightfoot, founder and president of BrightFarms. “With Food Trust, partners such as Walmart, can easily and reliably trace our leafy greens to their source in a matter of seconds.” 

BrightFarms is ready to begin deploying the technology to its retail partners that also opt into the network. 

BrightFarms currently has farms in Rochelle, Illinois, Culpeper County, Virginia, Bucks County, Pennsylvania, and Wilmington, Ohio.

For more information on BrightFarms, visit www.brightfarms.com. For more on the IBM Food Trust Network, visit www.ibm.com/blockchain/solutions/food-trust.

RELATED: How the Produce Traceability Initiative is progressing