September 13, 2021

Baby iceberg lettuce two-pack coming from Josie’s Organics

Braga Fresh will debut its new Josie’s Organics baby iceberg lettuce two-count package at the 2021 Organic Produce Summit.

The show is Sept. 15-16 in Monterey, California. Braga Fresh is in booth 204.

The Josie’s Organics baby iceberg is a bit larger than an apple or avocado, about the size of a large hamburger bun when halved, and easily fits in an adult’s hand.

The specialty size is harvested weeks earlier than traditional iceberg heads, creating softer textured leaves and sweeter flavor. Perfect for wedge salads, lettuce wraps, tossed salads or halved for a protein style hamburger bun, the head size of baby iceberg is less than half the size of regular iceberg.

Riding the rising popularity of small, baby sized items in the fresh produce department, Kori Tuggle, vice president of marketing and product development, said the two-count baby iceberg pack allows shoppers to rediscover organic iceberg lettuce.

“Iceberg can be underrated but true foodies know it has a special flavor, texture and versatility,” Tuggle said. “Americans have loved iceberg lettuce for generations; our new organic baby iceberg delivers everything salad lovers expect from iceberg lettuce, in a versatile new size.”

In addition, the company will showcase three organic premium salad kits that rolled out in May: Lemon Herb, Rustic Tomato and Spring Blush.

As a sponsor of the show, Braga Fresh was slated to host retailer and buyer field tours at the company’s home ranch followed by an invitation-only reception later that night on Sept. 15. On Sept. 16, Heather Fuller, vice president of sales, was scheduled to participat in the OPS educational session, “Obstacles and Opportunities for Organic Produce Post-Covid.”

Josie’s Organics baby iceberg is available now and shipping nationwide.

Be sure to check out our other specialty agriculture brands

Organic Grower