Avocado volume expected to hit record high in US market

Avocado demand is approaching a record-setting high. Total avocado volume in the U.S. market is on track to exceed 3 billion pounds in 2025, according to the Hass Avocado Board (HAB).

“This is a landmark moment for the avocado industry,” Emiliano Escobedo, HAB executive director, said in a news release. “Surpassing 3 billion pounds is not just a number — it’s a testament to the tireless efforts of producers, importers and marketers who have worked together to meet the growing demand for avocados in the U.S. market.”

The projected volume represents a 4% increase from 2024 production levels, according to HAB, and highlights the success of industry initiatives to promote year-round availability, enhance quality and educate consumers on the benefits of avocados.

“Avocados have become a staple in American households, and this milestone reflects how deeply they’re woven into our food culture,” Escobedo said. “As we look ahead, HAB remains committed to supporting the industry through data-driven insights, strategic marketing, and collaborative innovation.”

HAB represents domestic producers and importers, investing in research, nutrition education and promotional programs that drive growth and support a sustainable supply chain.