BrightFarms expands Midwest distribution
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BrightFarms, a brand of locally grown packaged salads, has partnered with Crosset Company to distribute its products into over 100 new independent retailers in the Midwest, a majority of which are based in Ohio. BrightFarms’ newest greenhouse in Wilmington, Ohio, will supply the new retailers with the company’s core portfolio of baby greens.
In Ohio, BrightFarms will be on shelves in Dorothy Lane Market (Dayton), Walt Churchills Market (Northwest Ohio), and Krieger’s Health Foods Market (Cleveland). Distribution into Jungle Jim’s International Market (Cincinnati) began earlier this year.
BrightFarms’ company Founder and President Paul Lightfoot highlighted independent retailers in Ohio as a key opportunity. “As we’ve expanded across the country, we’ve been energized by the growth potential of working with the independent market, which serves a large demographic of consumers that care about transparency in food,” said Lightfoot. “Our partnership with Crosset has been instrumental in gaining access to this valuable market.”
For more information, visit www.brightfarms.com.