KeHE Distributors extends contract with Natural Food Retailers Association

National fresh and specialty product distributor KeHE Distributors has entered into a 10-year contract extension as the primary distributor with Independent Natural Food Retailers Association (INFRA).

Since the companies’ initial collaboration in 2019, benefits have included a 141% growth in revenue, according to a news release. The continued partnership will focus on providing INFRA members with a diverse assortment of fresh, center store and bulk products, according to the release.

“We are incredibly proud of the journey we’ve shared with INFRA over the past six years,” Scott Widtfeldt, KeHE executive vice president of sales, said in the release. “This 10-year extension is a testament to the strong foundation we’ve built, the shared vision for growth, and our collective dedication to bringing exceptional products and unique assortments to consumers. We look forward to many more years of continued success and innovation together.”

KeHE distributes natural and organic, fresh, and specialty food products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America.

“Our partnership with KeHE Distributors has been instrumental in our growth and our ability to meet the evolving demands of our members’ customers,” Pat Sheridan, INFRA president and CEO, said. “Their commitment to quality, reliability, and providing a unique and industry-leading product mix has significantly enhanced our members’ shelves and resonated deeply with our consumers. We are thrilled to extend this successful collaboration and are excited about the future opportunities it presents for both our companies and, most importantly, for the shoppers in the communities we serve.”