Tropical produce importer Continental Fresh joins iTrade network

Continental Fresh is the latest produce provider to join the iTrade food traceability network.

Continental Fresh specializes in tropical imports from Latin America to retail, foodservice and wholesale customers in the U.S. market, according to its website.

“We have a vision of prioritizing the safety, quality and sustainability of our produce,” said Albert Perez, CEO at Continental Farms. “Tracing our product back to our growers will allow us to deliver on all three of these things. With iTrade’s free software and hardware offer, it will make it easy for us to get our growers in remote regions up and running.”

Data from a yearlong pilot with a global industry buyer showed that growers adopting iTrade traceability’s suite increased their trading volumes by an average of 55% over 12 months. Additionally, a sample of four new growers added a combined $10 million in revenue over the same period.

iTrade is offering its iTracefresh traceability suite free of charge for the first year to new members. The promotional package includes two of iTrade’s products: Produce Traceability Initiative (PTI) case labeling solution and the Palletized Advanced Ship Notice (ASN) solution.

Qualifying suppliers may also receive the free field kit hardware package that includes a printer, two mobile devices and 10,000 labels to help them get started.