Ready Pac gives elevĀte salad packaging renewed focus
Ready Pac Foods recently introduced a new look and feel for the brand’s elevĀte Salads. The updated packaging showcases the organic recipes used to create each salad.
According to research conducted by AcuPoll Research, the descriptors organic and superfoods are the most desired claims by consumers for prepared salads. Consumers gave the new packaging an Outstanding Rating (A+) overall – including purchase probability, uniqueness, and price value, according to AcuPoll.
“The new packaging showcases the product in an eye-catching way with simple messaging emphasizing key product features our consumers are looking for,” said Nannette Richardson, vice president, portfolio marketing, Ready Pac Foods. “We know consumers shop by flavor and variety first and foremost and our research shows the new packaging will highlight these features.”
The elevĀte Salads have been re-named as part of the new look and feel, the elevĀte Salads have been re-named. The eight ready-to-go salads in the elevĀte line include:
- Baby Greens & Ancient Grain
- Kale & Goji Berry
- Kale Caesar Salad with Chicken
- Southwest Veggie
- Spinach Salad with Chicken
- Spring Mix, Cranberry & Nut
- Sunflower Caesar Salad with Chicken
- Sweet Grains & Chia Seed
ElevĀte salads are available at select Walmart, Jewel-Osco and Ahold in locations nationwide. For more information, visit www.readypac.com/our-brands/elevate-salads.