POM Wonderful celebrates 20th anniversary
In 20 years, POM Wonderful has become the world’s largest grower of Wonderful variety pomegranates, the number one supplier of the nation’s fresh pomegranates, and the number one-selling 100% pomegranate juice in North America.
November marks the start of California pomegranate season and National Pomegranate Month. Thanks to POM Wonderful, pomegranates are now a household staple and a beloved fruit of the fall and winter months. Before POM only 12% of Americans had awareness about pomegranates. What started as 100 acres of pomegranate trees found in the back of a pistachio orchard has turned into a $200+ million business, now with more than 9,000 acres of pomegranate trees.
“When we created POM Wonderful, it’s hard to believe but pomegranates were essentially unknown in the U.S.,” said Lynda Resnick, co-founder of POM Wonderful and co-owner of The Wonderful Company. “Twenty years later, because of POM Wonderful the world knows how important this amazing, historic, romantic fruit can be to a healthy diet. We take enormous pride in the part our juice has played in that evolution. We have been uncompromising in leveraging the pureness of the pomegranate, bottling 100% pomegranate juice with no added sugar or preservatives, and in an iconic, bottle recognized around the world. In this milestone year, I am excited to celebrate everything that’s been achieved.”
The full POM Wonderful product lineup includes POM Wonderful 100% Pomegranate Juices, Blueberry Juice and Cherry Juice, Wonderful variety pomegranates, POM Wonderful Pomegranate Fresh Arils and five flavors of POM Antioxidant Super Tea flavors. There is also POM Juice and POM Arils.