Industry leaders voice support of the 2015 Viva Fresh Expo

The Texas International Produce Association (TIPA) recently announced plans for the inaugural Viva Fresh Produce Expo on March 26-28, 2015, in Austin, Texas.  Industry leaders have voiced their support for the event. 

“Connecting with suppliers is key to our success and the Viva Fresh Expo brings all of Texas and Mexico to us,” said Hugh Topper, group vice president of H-E-B. “It’s the best of both worlds—a regional expo that stretches international boundaries.”

The expo, which is meant to highlight the “Gateway to the Americas,” will focus on showcasing produce grown in the Southwestern United States and Mexico, according to the show. Along with an education program, the expo will focus on the health benefits, style and taste of Southwestern and Mexico-grown produce, with chef-inspired events and receptions with region-specific foodie flair. 

“We’re very excited about the response we have been getting from retail and foodservice companies as well as exhibitors,” said Bret Erickson, president and CEO of TIPA. “The international component makes this Expo unique to other trade shows and has been well received. ”

Attendees of the show will also gain a deeper insight on a variety of topics including transportation, product availability, and upcoming trade regulations within and between the United States and Mexico.

For more information and to register for the expo, visit Viva Fresh Produce Expo’s website.