Fruit and vegetable coatings market to grow to $260.16 million

During the forecast period 2020-2025, the market will experience faster growth due to increasing use of coatings to reduce food waste throughout the supply chain and rising sales of fruit coatings.

The report by Technavio reveals the potential growth difference for the fruits and vegetable coatings market during the forecast period is $260.16 million.

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Some vendors are also adopting inorganic growth strategies such as M&As to remain competitive in the market.

Fruit and vegetable coatings support the preservation of fruit and vegetable texture, color, appearance, flavor, nutritional content and microbiological safety. They prevent physiological abnormalities and serve as a barrier for bacteria and therefore aid in extending the shelf life of produce, which lowers losses to end users operating fruit and vegetable enterprises.