B&G Foods to sell frozen, shelf-stable vegetable product lines in Canada

B&G Foods will sell its Green Giant and Le Sieur frozen and shelf-stable vegetable product lines in Canada to canned and frozen processor and marketer Nortera Foods.

New Jersey-based B&G Foods, with a portfolio of more than 50 brands, expects the sale to close during the fourth quarter of 2025 or the first quarter of 2026, according to a news release.

B&G Foods divested its Green Giant U.S. shelf-stable vegetable product line to Seneca Foods in November 2023 and its Le Sueur U.S. shelf-stable vegetable product line to McCall Farms in August 2025. The company is continuing to pursue the possible sale of its Green Giant U.S. frozen vegetable product line, according to the release.

“Our decision to sell the Green Giant and Le Sieur brands in Canada is another milestone in our ongoing effort to divest brands and product lines that are non-core to B&G Foods’ long-term strategy, sharpen our focus and reduce long-term debt,” B&G Foods president and CEO Casey Keller said in the release. “Green Giant is a well-recognized and trusted brand in Canada. We believe that Nortera Foods, the long-time, primary co-manufacturer for the brand in Canada, is well-positioned to drive continued success for Green Giant in Canada.”

B&G Foods will use sale proceeds for general corporate purposes, including the repayment of long-term debt and the purchase of assets useful in B&G Foods’ business, according to the release.

Terms of the transaction were not disclosed.