2009 State of the Industry – A Fresh Outlook on the State of the Industry Bryan Silbermann

As senior executive of the Produce Marketing Association, Bryan Silbermann has his finger on the pulse of the produce and floral industries. In his 2009 State of the Industry address, recorded at PMA’s Fresh Summit International Convention & Exposition on October 3, 2009, Bryan shared his unique insight on various topics, including:

• An overview of the produce and floral markets from a global perspective
• The latest consumer trends and what they mean for the industry
• The next hot markets
• An analysis of critical issues for 2009 and beyond

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