United to present third BrandStorm conference

The United Fresh Produce Association has launched the third annual BrandStorm marketing event, which will take place November 13-15 in San Francisco at the Hotel Nikko San Francisco.

A project of the United Fresh Produce Marketing & Merchandising Council, BrandStorm has been developed to engage all levels of marketers in the produce industry looking to disrupt their marketing mix with new and creative marketing solutions.

“What started as a goal of the council to educate produce marketing professionals has grown into the must-attend marketing event for the industry,” said Mark Munger, vice president, sales and marketing at 4EarthFarms and chairman of the United Fresh Produce Marketing & Merchandising Council. “The first two years of BrandStorm have been very exciting to watch grow as more marketers in the industry discover the value of the event. I’m looking forward to seeing the growth of this third iteration.”

This two-day event offers marketing solutions for attendees to take back and apply to their businesses. Attendees will hear from speakers on topics such as emotional marketing and packaging best practices to attract consumers. They will come together throughout the event to engage in multiple platforms, work on industry-specific case studies, and hear from speakers designed to make them approach their marketing strategies with a new perspective.

This year, the industry is invited to participate in the BrandStorm poster design contest. The poster will capture the energy and excitement of the event, the produce industry, and the city of San Francisco, as hundreds of marketers descend upon the Bay Area for two days of inspiration. The creator of the winning design will receive one complimentary BrandStorm 2017 registration and their work will be featured on the BrandStorm website and in promotional channels. Deadline to submit is September 15. Visit the BrandStorm website for details.

BrandStorm registration is now open. United Fresh Members can attend for $695 with discounts offered to marketing teams at the reduced rate of $645 each when you register two or more colleagues (from the same company). Non-members can attend for $895. For more information about BrandStorm education, registration or to sponsor at the event, contact Mary Coppola, senior director, marketing communications at 202-303-3425.