Sliced Ambrosia Apples make the cut for supermarkets

Ambrosia apples are being released nationally in a new sliced apple package from Crunch Pak to capitalize on consumer demand for this new apple.

“We’re very excited about the new sliced Ambrosia available from Crunch Pak,” said Steve Lutz, vice President of marketing for CMI.  “Demand by consumers for Ambrosia surged this season so it makes perfect sense for retailers to have one more way to cash in on this spectacular apple.”

“Crunch Pak is the established leader in the sliced apple category so we’re excited to see that they recognize the emerging opportunity with Ambrosia apples,” said Lutz.

According to Lutz, supermarket scan data results from Nielsen showed that over the most recent 26 weeks, more supermarkets added Ambrosia apples to their produce shelves than any other apple variety.

“This year alone, nearly 3,000 supermarkets added Ambrosia to their apple mix,” Lutz concluded. “That’s happening because consumers are seeking out Ambrosia.”

“Our shoppers are apple savvy; they know what they like and they look for their favorite varieties like Ambrosia in the store,” said Krista Jones, director of brand development and product innovation at Crunch Pak. She added that Crunch Pak specifically selected Ambrosia apples because of their sweet flavor and firm texture.

For more information, visit Crunch Pak’s website.