Ready Pac Foods launches new logo, visual identity

For the first time in more than a decade, Ready Pac Foods introduced a new official corporate visual identity. The new logo is the first step in the brand’s company-wide transformation and alignment with its brand values of being the most innovative fresh food company. Customers will begin seeing the new brand identity immediately in Ready Pac’s online presence with product packaging, vehicles and other assets rebranding in the coming months. New notable characteristics include a new font for the brand, a more defined green leaf and the addition of the word, “foods.”

The new visual identity reflects the brand’s focus on innovative, fresh and forward-thinking offerings as it continues to meet growing consumer demand for healthier and indulgent on-the-go produce and snack options, according to the company.

“The fresh and new aesthetic of the design truly speaks to where Ready Pac is as a company today,” said Tony Sarsam, CEO of Ready Pac Foods. “We feel this is the right time to evolve our logo and represent of our brand focus of giving people the freedom to eat healthier.”