Crunch Pak receives produce industry award

Crunch Pak was named a Fruits & Veggies — More Matters Industry Role Model for 2014 by the Produce for Better Health Foundation (PBH).

The company was one of 62 Role Models selected and were formally acknowledged at an awards luncheon on March 17 during PBH’s Annual Conference: “The Consumer Connection” in Scottsdale, Arizona.

“I’m pleased to recognize Crunch Pak for its efforts to increase the familiarity of the Fruits & Veggies — More Matters national health campaign, brand messages, and logo with consumers, specifically with Moms and their children,” said Elizabeth Pivonka, president and CEO of PBH. “Crunch Pak placed the logo on approved packages, linked to FruitsAndVeggiesMoreMatters.org, included the logo in promotions and are strong advocates for PBH’s mission and the Fruits & Veggies — More Matters national health campaign.”

Crunch Pak has been a part of the PBH foundation since 2000.

“We support PBH; it’s a strong program that generates awareness for fresh produce and increase consumption of fruit and vegetables overall ” said Tony Freytag, senior vice president of sales and marketing.

To learn more, visit Crunch Pak’s website.