September 22, 2017

Eat Smart launches online home delivery service

Apio has launched EatSmartatHome.com, an online home delivery service for the Eat Smart vegetable bags, trays and salads and is available in select Western states.

Consumers receive product shortly after harvest with nearly two weeks of remaining refrigerated shelf life. The delivery box, insulation and ice packs are all curbside recyclable.

EatSmartatHome.com, provides people who live in geographic areas where Eat Smart products are not currently offered with a convenient way to access our produce,” said Molly Hemmeter, president and CEO of Landec Corporation, owner of Apio and the Eat Smart brand.

Apio said that as online grocery shopping has become mainstream, produce is one of the largest categories. Online produce sales are currently a $5 billion business, and projected to grow to $23 billion by 2023, with 85 percent of online grocery transactions including produce items.

EatSmartatHome.com Details

  • com will initially serve specific ZIP codes on the West Coast, including all of Nevada and Arizona; most of California, Idaho and Utah; and parts of Oregon, Wyoming, Colorado, New Mexico and Texas.
  • Delivering directly from Apio’s headquarters in Guadalupe, California, means that consumers receive their fresh products within 72 hours of being washed, trimmed and packaged – with nearly two weeks of remaining refrigerated shelf life.
  • Products are offered throughout the year, allowing consumers to receive the fresh vegetables they want – when they want them.
  • Products are delivered in a box with insulation and ice packs that are curbside recyclable.
  • The site currently offers 24 packaged vegetable products and plans to offer more products in the months ahead. The site currently includes:
    • Vegetables such as broccoli florets, cauliflower florets, Brussels sprouts, green beans, snow peas, snap peas and slaw products – all fresh, washed and ready-to-prepare.
    • Eat Smart’s cauliflower rice, pizza crust and a wide variety of recipes.
    • Salads, including vegetable salad blends, multi-serve salad kits and single-serve salad kits.
    • Eat Smart vegetable trays with dips for snacking or entertaining.
  • The site will offer Eat Smart items at suggested retail price, with free shipping on purchases over $30.
  • All products are priced individually and no subscription or contracts are necessary.

 





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