United Fresh Produce Association

United Fresh board to remain in place until merger with PMA

With the recent decision of the board of directors and endorsement of the membership to combine with the Produce Marketing Association to form a new a... continue reading »

PMA, United Fresh members vote to move forward with merger

Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) held a member vote recently to seek approval to move forward i... continue reading »

United Fresh’s spring “Fresh Insights for Foodservice” now available

The Spring 2021 issue of United Fresh’s Fresh Insights for Foodservice is now available. Sponsored by Produce Alliance, this quarterly report highli... continue reading »

PMA, United Fresh to merge, create new produce trade organization

Two of the produce industry's largest trade associations are combining resources to create a new organization to further consumption of fresh produce.... continue reading »

United Fresh seeking nominations for Women in Produce award

Nominations are now being accepted for United Fresh’s 2021 Women in Produce honor. Celebrated each year in conjunction with the United Fresh Conv... continue reading »

Retail fresh produce sales topped $70 billion in 2020

Fresh produce continues its steady growth at retail, with increased sales for both fruits and vegetables in the fourth quarter of 2020, according to U... continue reading »

United Fresh launches produce industry compensation survey

The United Fresh Produce Association has launched its 2021 Compensation Survey for the fresh produce industry. The data collected will be published in... continue reading »

United Fresh to host series of meet-and-greets with new members of Congress

United Fresh welcomes the 117th Congress, sworn in on Sunday, Jan. 3, 2021 to Washington, D.C. This new congress, which includes 67 freshman members o... continue reading »

Produce groups react to new Dietary Guidelines for Americans

The Produce for Better Health Foundation (PBH) commends the U.S. Departments of Agriculture (USDA) and Health and Human Services (HHS) for releasing t... continue reading »

Biden opts to have Tom Vilsack return as Secretary of Agriculture

Tom Vilsack is Joe Biden’s pick to head the U.S. Department of Agriculture when the Biden administration takes office in January 2021. [caption i... continue reading »