United Fresh Produce Association

United Fresh returning to in-person events with Washington Conference

United Fresh Produce Association will use its annual Washington Conference to get back to having regular in-person events. Members of the produce i... continue reading »

First-quarter 2021 Fresh Facts trends report available from United Fresh

United Fresh Produce Association’s first-quarter 2021 issue of FreshFacts on Retail is now available. Sponsored by Mucci Farms, this issue debut... continue reading »

Column: Pandemic a chance to reimagine how we connect

Always willing to embrace change, United Fresh has evolved to meet the needs of the dynamic produce industry, since its inception more than a century ... continue reading »

United Fresh board to remain in place until merger with PMA

With the recent decision of the board of directors and endorsement of the membership to combine with the Produce Marketing Association to form a new a... continue reading »

PMA, United Fresh members vote to move forward with merger

Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) held a member vote recently to seek approval to move forward i... continue reading »

United Fresh’s spring “Fresh Insights for Foodservice” now available

The Spring 2021 issue of United Fresh’s Fresh Insights for Foodservice is now available. Sponsored by Produce Alliance, this quarterly report highli... continue reading »

PMA, United Fresh to merge, create new produce trade organization

Two of the produce industry's largest trade associations are combining resources to create a new organization to further consumption of fresh produce.... continue reading »

United Fresh seeking nominations for Women in Produce award

Nominations are now being accepted for United Fresh’s 2021 Women in Produce honor. Celebrated each year in conjunction with the United Fresh Conv... continue reading »

Retail fresh produce sales topped $70 billion in 2020

Fresh produce continues its steady growth at retail, with increased sales for both fruits and vegetables in the fourth quarter of 2020, according to U... continue reading »

United Fresh launches produce industry compensation survey

The United Fresh Produce Association has launched its 2021 Compensation Survey for the fresh produce industry. The data collected will be published in... continue reading »