Winners of the Asia Fruit Awards are announced

Australian marketing campaign “Now! In Season,” Chinese fresh produce group Golden Wing Mau and specialist fresh fruit retailer Pagoda were announced as the winners of the prestigious Asia Fruit Awards in a presentation ceremony at Asiafruit Congress-ASIA FRUIT LOGISTICA.

The Asia Fruit Awards, the annual pan-Asian awards for the fresh produce business, are presented by ASIA FRUIT LOGISTICA and Asiafruit Magazine.

The Asia Fruit Award is given in three categories – Marketing Campaign of the Year, Importer of the Year and Produce Retailer of the Year.

The Marketing Campaign of the Year Award was presented to “Now! In Season,” a multi-industry, multi-market promotion for Australian fruits.

The campaign, launched in April by the Victorian State Government in collaboration with Austrade and Horticulture Innovation Australia.

Chinese group Golden Wing Mau (GWM) won the Importer of the Year Award for the impressive strides made by its import business.

“We are very honoured and exalted to accept this award,” said president and CEO of GWM, Mau-Wah Liu. “This is the best affirmation and encouragement GWM has received from the global fruit industry. I’d like to extend my gratitude to all our overseas partners, and thank them for their trust and support. I’d also like to express my sincere thanks to our GWM people for their persistence and hard work.”

Chinese fruit retailer Pagoda Orchard Industry Development Co clinched the Produce Retailer of the Year Award.

Having opened its first store in 2001, Pagoda has spread its wings in the past few years, and recently opened its 1,000th store in China.

“Winning the Produce Retailer of the Year at the Asia Fruit Awards today is an honour for Pagoda,” said Huiyong Yu, chairman of Pagoda Orchard Industry Development Co. “It also shows that the fruit chain store business model in China is well regarded in the global industry.”