Vie-Del acquires Constellation’s grape, high-color concentrate operations
Vie-Del Company, the oldest family-owned grape processor and supplier of bulk juices, concentrate, brandy, wine and spirits in California, announced that a definitive agreement was signed June 24, 2020, with Constellation Brands U.S. Operations (CBUSO), a wholly owned subsidiary of Constellation Brands Inc., to acquire the Constellation’s grape concentrate and high-color concentrate business.
The transaction is subject to customary closing conditions and requires Federal Trade Commission (FTC) review and clearance. Terms of the deal were not disclosed.
The agreement includes CBUSO’s Mega Purple, Mega Red, MegaNatural and Canandaigua Concentrate brands used in CBUSO’s concentrates and high-color concentrate business and certain intellectual property, inventory, goodwill, interests in certain contracts, assets and liabilities. Vie-Del plans to incorporate the MegaNatural High Color Concentrate product lines under the corporate Vie-Del Company brand and legacy product lines.
This acquisition strengthens Vie-Del’s capabilities and positions the company as a leader in the high-color concentrate business. Together with Vie-Del’s existing concentrate business, these new capabilities will further enhance the company’s ability to serve the needs of the marketplace.
“This acquisition provides a seamless complement to our existing lines of grape juice concentrates, allowing our operation to further build upon the success we’ve created for more than 70 years,” said Dianne Nury, president of Vie-Del. “We look forward to continuing to serve the needs and help fuel growth for our industry partners with the same personalized business approach our family-owned company has become known for.”
Founded in 1946, Vie-Del is a family-owned fruit processor, winery and distillery operated by the Nury family. One of the oldest California-based grape processors and suppliers of bulk juices, concentrate, brandy, wine and spirits, the company also produces a variety of other products for sale to the wine, spirit, food and beverage industries. The company operates out of two California facilities, one located in Fresno, where its headquartered, and the other in Kingsburg.