Veggie-infused milk drinks company attains Chinese organic label

Sneakz Organic, makers of vegetable-infused milkshakes, has obtained the China Organic Certification. Different from the U.S. classification of what makes a product organic, the PRC (People’s Republic of China) lists the ingredients that you can use, as opposed to what you cannot use; so if an ingredient is not included on the list prior, the company must work to adjust its formula or work to get the ingredient approved before they can receive the certification.

The company said that in just 22 months, it was able to create a brand-new category of product and add two of its ingredients to the approved list in order to receive the certification.

Sneakz said its milkshakes are made with a propriety blend of US..-certified organic vegetables and other nutrients such as high protein to help kids get their daily serving of veggies in a “good for you, fun for you” way. The shakes are shelf-stable and delivered in a on-the-go style in three flavors; chocolate, strawberry and vanilla.

“From day one we had a clear ‘no debate’ mindset entering into this journey, where we were heart set against removing the word ‘organic’ from our packaging for the Chinese market,” said Jim Costa, principal at Sneakz Organic. “Our milkshakes met all the criteria by every definition, whether it was the formulation, ingredients, process, milk supply, manufacturing, warehousing, etc.”

While the U.S. continues as Sneakz Organic’s core market, there is significant opportunity in regions with growing nutritional needs, especially for children in Asian markets with extreme milk deficits, the company said. Leveraging the enhanced productivity and output of U.S. dairy, Sneakz said it is hoping to support these struggling countries and bring its veggie-infused milkshake-style beverages to as many kids and families as possible.

In addition to Sneakz Organic Milkshakes, the company currently offers a non-dairy, vegan protein drink mix that also features a half-serving of the organic vegetable blend, high protein content and GanedenBC30 probiotics. Sneakz will introduce a new meal replacement powder mix in the fall of 2018 as well.

Sneakz Organic  will begin shipping its vegetable-infused milkshakes to the Chinese market in September 2018.