Tetra Pak to showcase innovation in interactive event at SXSW

Food processing and packaging company Tetra Pak will showcase its industry solutions during an interactive event at SXSW in Austin, Texas, from March 9-11.

The Tetra Pak Blend Bar at the Fast Company Grill will simulate one step in the development of food and beverage innovation through a collaborative process with customers. Participants will imagine a new product, target an audience and problem-solve, according to a news release.

“Brands are looking for allies that can not only deliver new ideas but can also collaborate to achieve more sustainable food systems that are good for people and the planet,” Pedro Gonçalves, vice president of marketing at Tetra Pak U.S. and Canada, said in the release. “We are excited to be at the Fast Company Grill to connect with fellow industry professionals on topics of innovation and sustainability and to showcase how the co-creation process can help customers decide what a product will be, seize new growth opportunities and come up with a winning recipe that produces the most sustainable outcome possible.”

Gonçalves will take part in a live panel of industry experts on March 10, joining Christina Zwicky, head of Revl Fruits & Ocean Spray Innovation Ecosystem, and Gigi Lee Chang, managing partner at BFY Capital in a conversation about the sustainable food innovation moderated by Greg Lindsay of FastCo Works.

Tetra Pak was named a 2023 Best Workplace for Innovators by business media brand Fast Company.

The Tetra Pak Blend Bar will take place March 9-11 at the Cedar Door Bar & Grill in Austin.