February 15, 2022

Tanimura & Antle adds two-count pack of Artisan Baby Iceberg

Tanimura & Antle has added a two-count retail pack of its Artisan Baby Iceberg lettuce to its product offerings.

“We’re excited to introduce Artisan Baby Iceberg to both our retail customers and consumers. As grower-shippers are challenged to do more with less each day, we’re constantly seeking new seed varieties and products that deliver what our customers are looking for while also amplifying our sustainability efforts,” said Brian Antle, executive vice president of sales for Tanimura & Antle. “With less days to harvest, Artisan Baby Iceberg spends less time in the ground, requires less water and adds to our overall sustainability efforts. This item is an all-around win for everyone.”

After extensive research and development for Artisan Baby Iceberg’s proprietary seed genetics, the product was launched first in the foodservice sector to ensure the variety would uphold Tanimura & Antle’s rigorous expectations and standards for quality, unique attributes, flavor and year round consistency that the Artisan brand of produce is known for. After the last few years of success and growth in foodservice, the company has now increased the volume of the program in order to introduce the new retail pack.

“More than ever before, today’s consumers are more aware and concerned with topics such as food waste and sustainability,” said Ashley Pipkin, director of marketing for Tanimura & Antle. “Studies show that around 32% of food waste takes place in consumers’ homes. Our new two-count Artisan Baby Iceberg gives consumers a new twist on a familiar favorite with a guilt free, smaller portion size that they won’t have to throw away half of at the end of the week. Above and beyond that — Artisan Baby Iceberg is slightly sweeter in flavor than traditional iceberg with the same familiar crunch and texture attributes.”

Unlike comparable items on the market that are an underdeveloped head of traditional iceberg, Tanimura & Antle’s Artisan Baby Iceberg is a fully mature petite seed variety. The product grows dense and compact, just like a regular head of iceberg lettuce. Cut in half, Artisan Baby Iceberg makes the perfect sized wedge salad and the leaf size is ideal for wraps and other culinary creations.


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