September 24, 2015

Robinson Fresh introduces New Mott’s fresh sliced apple products

RedSliced_12oz_6pack_Clam_StandRobinson Fresh introduced new organic varieties and value-added fresh apple products to the Mott’s brand. Mott’s fresh apples are a part of Robinson Fresh’s lineup of national consumer brands available through exclusive licensing agreements.

In response to the rapid growth of consumer interest in organic produce, Robinson Fresh has added several offerings to complement Mott’s lineup of fresh-cut sliced apples. To provide a variety of options for its retail, wholesale, and foodservice customers, Robinson Fresh offers four pack sizes including 2 ounce bags of red organic apple slices inside a 5-, 6-, and 8-count clamshell pack as well as an 11 ounce bag of loose slices.

 “Apples continue to remain a produce category leader as consumers embrace their portability, wide range of varieties and flavor profiles, as well as convenience,” said Drew Schwartzhoff, director of marketing at Robinson Fresh. “These new products were developed in an effort to seek out new flavors and exciting ways to offer healthy snack options to consumers of all ages.”

Another addition to Mott’s fresh sliced apple products is a 6 count pack of slices in 2 ounce bags including pouches of Tajín seasoning.

Robinson Fresh continues to expand the Mott’s brand by developing new apple products, such as retail packs of apple slices with cheese, caramel, peanut butter, and grapes that provide a quick and easy variety pack for busy consumers.


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