Reusable packaging model Loop enters agreement with Kroger, Walgreens
Kroger and reusable packaging startup Loop have announced an agreement.
Through this partnership, Kroger and Loop will pilot the new reusable packaging system, enabling customers in select markets to purchase more than 100 products from leading consumer brands that have been redesigned with durable containers.
“Our commitment to innovative solutions on our path to Zero Hunger | Zero Waste aligns perfectly with Loop’s mission to create a convenient circular packaging platform for consumers,” said Jessica Adelman, Kroger’s group vice president of corporate affairs. “Customers are increasingly seeking out sustainable products and services that fit their lifestyle. As the exclusive grocery retail partner for Loop in the U.S., Kroger is taking another big step toward a world with zero waste.”
Products available on the Loop platform are packaged in reusable glass or metal containers and shipped directly to consumers in a specially designed tote. Once used, products are retrieved through free at-home pickup, then cleaned, refilled and reused — creating a first-of-its-kind circular packaging system.
During the first phase of the U.S. launch, a select number of consumers in New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. will be able to experience Loop.
Beginning May 21, consumers in these states who are interested in being part of the Loop pilot are encouraged to visit www.thekrogerco.com/loop for information on how to apply to become a participant.
In the future, based on consumer response, Kroger and Loop envision creating an in-store Loop experience in a Kroger community.