Produce Processing parent company launching National Nut Grower publication
Great American Media Services, the award-winning publisher of leading B2B agriculture magazines Fruit Growers News, Vegetable Growers News, Spudman, Produce Processing and Organic Grower, is expanding its Specialty Agriculture Group with the launch of National Nut Grower.
Reaching the national nut production market, the new print and digital brand will deliver the most comprehensive, timely and helpful content to ensure successful production practices
National Nut Grower will be a fully integrated multimedia brand with a social media presence, weekly e-newsletters, website and quarterly print magazines. The content will be created by a team of journalists with unparalleled expertise the spans the entire agriculture industry, making this a natural addition to the company’s Specialty Agriculture Group. Each print issue will focus on the most pertinent issues facing nut growers nationwide, with helpful content intended to improve business operations, educate about the latest products and provide the latest growing insight.
The need for National Nut Grower was determined after extensive research, which revealed market growth based on consumer demand. The latest industry data indicates that total bearable and non-bearable acreage is 1.53 million for almonds, 440,000 for walnuts, 396,000 for pecans and 393,000 for pistachios1.
“Our mission is to fill every void across the agriculture industry, and we see a need to further support our nation’s nut growers with a comprehensive publication that addresses all growing needs for all nut varieties,” said Great American Media Services CEO Matt McCallum. “Our team is excited to forge ahead with this launch and reach a new audience in the specialty agriculture market.”
Led by Vice President and Group Publisher of Specialty Agriculture, Gerry Bogdon, the debut issue of National Nut Grower will arrive in mailboxes in March 2021. The website and e-newsletter will launch in January 2021, complementing the print issues with additional news, product information and insight.
Additional information about Great American Media Services can be found online, at www.greatamericanmediaservices.com. Questions regarding this launch can be directed to Matt McCallum at [email protected] or 616-520-2133 and Gerry Bogdon [email protected] or 616-520-2150
With more than 50 years of experience in business-to-business communications and marketing, Great American Media Services is a leading source of industry information for the agriculture, horticulture, retail and sports industries through its 15 print magazines, related digital communications and supporting industry events. In addition, Great American Media Services offers a number of additional marketing solutions for clients to engage with prospective customers on a multitude of platforms.
Visit www.greatamericanmediaservices.com for additional information.
1Sources: USDA, California Dept. of Food and Agriculture, California Pistachio Council USDA NASS