Potato processors make top 10 list of most valuable food brands
Two potato processors rank in the top 10 of Brand Finance’s 2019 list of most valuable food brand’s in the world.
Frito-Lay, owned by PepsiCo, ranked eighth on the list with a brand value of $4.699 billion, up 28.5% from 2018.
Lay’s was followed by McCain Foods, which ranked ninth at $4.675 billion, up 25.1%. McCain was cited as a brand “to watch” in the report.
“A global leader in the frozen food market, the brand has expanded several of its flagship plants in order to meet growing demand. McCain has also widened it global footprint, acquiring a 49% stake in Brazil’s Forno de Minas,” Brand Finance stated.
Nestle was far and away the top brand on the list with a value of $19.644 billion. Danone was second at $8.148 billion.
Brand Finance’s value methodology uses a variety of factors and calculations in determining a company’s brand value, including marketing investment metrics, past performance, revenue forecasts, royalty rates and stakeholder equity.