Plant-based burger added to nationwide TGI Fridays menu
TGI Fridays will add the plant-based Beyond Burger from Beyond Meat to the menu at their over 450 locations in the U.S.
“In answering guests demand for nutritional menu items that fit their lifestyle needs, we saw an opportunity to introduce newly expanded options like plant-based protein,” said David Spirito, executive culinary director, TGI Fridays.
TGI Fridays initially tested The Beyond Burger at a handful of locations in October, and the company said after that extremely successful test, the Beyond Burger is becoming the fastest test-to-table menu offering in the brand’s history. Ethan Brown, CEO and founder of Beyond Meat, said consumer adoption of their plant-based meats is quickening month over month.
Starting Jan. 2, the Beyond Burger will be featured on the TGI Fridays menu as The Beyond Meat Burger and features a 6-ounce patty seasoned, grilled and topped with white cheddar, lettuce, tomato, red onion, pickles and Fridays sauce. The patty is soy-free and made mostly of peas, with beets for color. The Beyond Burger patty can be substituted for any existing builds from the TGI Fridays Burger Bar menu, served on the challah bun or “green style” on crispy green lettuce leaves without cheese or Fridays sauce for a vegan-friendly option.
Since May, distribution of the Beyond Burger has seen triple digit growth and is now available at more than 9,000 food service and retail outlets nationwide according to Beyond Meat.