PepsiCo buys baked fruit and vegetable snack maker

PepsiCo has entered into a definitive agreement to acquire Bare Snacks.

The company was founded in 2001 by a family-owned organic apple farm in Washington that began selling packaged baked apple chips in local farmers’ markets. It has since expanded to produce apple, banana and coconut snacks. It has recently also expanded into vegetable chips and offers a broad assortment of baked crunchy fruit and vegetable chips. Bare products are Non GMO Project verified, feature clean labels and are sold online and in natural and conventional retail channels across the United States.

Upon closing of the purchase, Bare Snacks will continue to operate independently from its headquarters in San Francisco with its leadership reporting into Frito-Lay North America, a division of PepsiCo.

“While we will continue to offer the current Bare Snacks product line, we look forward to working with the Bare Snacks team to deliver new, innovative options, and ultimately expanded distribution, to meet the ever-growing consumer demands for authentic and nutritious snacks,” said Vivek Sankaran, president and chief operating officer for Frito-Lay North America.